Maxine Bédat and Soraya Darabi, cofounders of Zady, are battling fast-fashion. That keeps them busy.
Setting quarterly goals, says Darabi, keeps them grounded. They set three objectives for the season. "Achieving that is enough to move the company forward, and we as much as possible focus on getting the big picture items checked off before focusing on the nitty-gritty." Getting to inbox-zero would be nice, but the big-picture earns the most momentum.
"Sometimes the email can just flood you and you can spend your entire day responding to people—but it's not accomplishing the objectives that you've set out," Bédat says. "So that's an important thing for us to accomplish every day."