When Is the Best Time To Try To Raise Money For My New Business? #AskFC http://www.fastcompany.com/3027242/ask-the-experts/when-is-the-best-time-to-try-to-raise-money-for-my-new-business

When Is the Best Time To Try To Raise Money For My New Business?

One of our Most Creative People in Business Hunter Walk, Partner at Homebrew Venture Capital weighs in on if you should wait for your business to grow or try to raise money right away.

Sometimes coming up with the great idea is the easiest part. Then once you get the courage to strike out on your own, the real challenges begin. One of the most difficult aspects to starting a new business is when (and how) to raise money.

This week's reader question comes from A. Hutchinson and is answered by Hunter Walk, Partner at Homebrew Venture Capital.

Hello, I'm building a social media site. It's a big project, but I'm holding my own. I'm leaving my full-time job next month to work on it full time. Should I wait until I get a sizable amount of users and wait until I'm pushed for growth and then raise funding, or should I play it safe and raise some beforehand?

A. Hutchinson

Dear A.,

First of all, congratulations for deciding to go full time on your business—confidence and willingness to take risk are two qualities essential to any startup founder. I’m going to reframe your question a bit to focus less on should you raise funding, and more on what the funding will help you achieve.

When we’re making investment decisions at my seed fund Homebrew, we focus on what I’d call "milestone-based fundraising." The idea being that raising money should get you from one set of accomplishments to the next (and this continues until you are no longer dependent on investment capital).

Right now you’re probably at a phase of rapid learning and iteration, trying to build a product that a small group of users will love and use habitually. One strategy would be to raise the minimum amount of capital you need to get through this stage:

  • Would being able to hire a designer help?
  • Will your small-scale distribution tests require capital to fund?
  • If someone invested $50,000 or $100,000 today, would it markedly change your plans?

If these answers are "yes," then taking on some capital from friends and family or angel investors could make sense. Raise enough to get you to your next set of milestones with perhaps a small buffer in case it takes longer than you expect.

You can always find investors to back momentum—that is, if you grow explosively, then money will follow rather easily. Financing decisions are as much art as science. Why do most businesses die? Because they run out of money. Your job as founder/CEO is to make sure this doesn’t happen.

If you have a dilemma you’d like our panel of experts to answer, send your questions to AskFC@fastcompany.com or Tweet us a question using #AskFC.

[Image: Flickr user Nikos]

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  • "Value Creating Milestones" create a clear path to growth and are a great way to monitor progress.

    Use current money to create enough value to interest investors in the next round. They will then see both value and your ability to successfully work to a plan

  • Jordan Thaeler

    A, do not leave your job. Is it something you can do part time? You will need to have tens of millions of users if you want to raise money from institutional investors. Or, you will need to have several million in annual run rate and be very close to cash flow positive. As Hunter elicited, if there's still risk in the business the onus is on your friends and family (basically you) to provide the capital. As soon as there is no risk left in the business, and an institutional investor knows that they are guaranteed to not lose money unless the market entirely changes (which nobody can predict and would be a risk for every company) they will invest. There is no venture left in venture capital: the sheer volume of startups has made it so they can pick the deals they want. This means they find deals with no risk, but still take enough ownership that they have a good upside.

  • Colin Salter

    Thoughtful insight from an expert, in the future I would like to see/hear more about startups in different situations than just the 1 that was mentioned in the answer so that it can be applicable to more people