"We're the challengers. [Corporate advertisers] have been to minor-league games before, but they thought of it as an experience with the 5,000 people in the stadium. When they realize we can create scale, I see lightbulbs going off."
"We tell corporate America what we stand for: We're philanthropic, we're connected to community, and we have an exciting product on the field with future stars of the game. We're part of the fabric of Americana."
"People don't block out the environment when they come to our parks. Brands are part of the experience. For every leading brand that feels a need to go with MLB, we're perfect for brands two through nine."
Compare MiLB's attendance with other leagues':
A version of this article appeared in the April 2014 issue of Fast Company magazine.