How To Cultivate A Creative Thinking Habit

Creativity isn't a mythical creature to be caught and tamed. It's a habit, studies suggest; a way of life that's built over time.

Think of your most common habits and the regular culprits come to mind—biting your nails, snacking late at night, cracking your knuckles. Do something enough times and it becomes a behavioral pattern you do almost involuntarily.

But what about creativity? Dictionary definitions can be misleading, offering the impression that creativity is something you either possess or don't. Here's one: Creativity, "the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations." The ability to transcend. Sounds almost mystical.

Not so fast. According to research by psychologist and psychometrician Robert Sternberg, at its most basic level, there's nothing mystical about creative thinking. Like brushing your teeth first-thing every morning or biting your nails or any other regular action your brain is trained to automatically do, creative thinking, Sternberg argues, is a habit.

"If we are to assess creativity, we need to assess it as a habit of ordinary life, not merely as something one can do at extraordinary times," Sternberg writes in Creativity Research Journal. "Behind all innovations one finds creativity, so innovations arise from a habit."

Creative thinking comes in different forms. According to Sternberg, there are four such forms, ranging from "Big-C"—the stuff of creative geniuses like Darwin, Picasso, and Beethoven—to "little-c" where everyday creativity comes into play.

What's certain is that you don't just magically land in "Big-C" land one day. It takes the cumulative effect of thinking creatively every day, so much so that you don't even realize you're doing it. In short, creativity becomes a default mode. "Creative people are creative … not as a result of any particular inborn trait, but, rather, through an attitude toward life," says Sternberg. "They habitually respond to problems in fresh and novel ways, rather than allowing themselves to respond mindlessly and automatically."

As I write this, I cannot help but think of the magnificent short story writer Mavis Gallant, who died last week at the age of 91. Gallant made a life of her creative work. "When I’m here, chez moi, I write every day as a matter of course," Gallant said in a 1999 interview with The Paris Review. "Most days in the morning but some days anytime, afternoon or evening. It depends on what I’m writing and the state of the thing. It is not a burden. It is the way I live."

The way you live. It can seem impossible, breaking into this way of life. Routinely approaching problems in novel ways—essentially what you're doing when you think creatively—does not just happen on its own. Just as we are able to break bad habits, we can cultivate new ones. According to Sternberg, there are three basic factors that help turn creative thinking into a habit: opportunities to engage in it, encouragement to go after such opportunities, and rewards for doing so. "In this respect," says Sternberg, "creativity is no different from any other habit, good or bad."

At a pragmatic level, this might mean finding a community of people who support and encourage your creative work. For fiction writer Stacey D'Erasmo, this community is a kind of lifeline. "My private community is where I dream, where I feel most deeply that I can be known, where I am bowled over, where I am changed, where I break down, where I break through; it’s where I sweat, and who I sweat with," she writes in an essay for The Rumpus. "I always want to know: How do you do it? And how about you? How do you keep doing it? In seeking out people of whom to ask this question, I seem to have built myself a life."

There is more, of course, to cultivating a habit of creativity than finding a community. Writes Sternberg:

Creative people habitually:

  • Look for ways to see problems that other people don’t
  • Take risks that other people are afraid to take
  • Have the courage to defy the crowd and to stand up for their own beliefs
  • Seek to overcome obstacles and challenges to their views that other people give in to.

Investment Theory of Creativity.

"According to this theory, creative people are ones who are willing and able to metaphorically buy low and sell high in the realm of ideas," says Sternberg. When you buy low, you're going after what is out of favor, in the hopes that it has growth potential. This means being ready to encounter resistance from others.

"The creative individual persists in the face of this resistance, and eventually sells high, moving on to the next new, or unpopular, idea. In other words, such an individual acquires the creativity habit. The question is whether the creative thinker has the fortitude to persevere and to go against the crowd."

When we start talking about buying low and selling high, it seems we're taking all the magic out of creative work. That's precisely what Sternberg is after. Creative work isn't magic. It's what you do. People won't always like it. That doesn't mean you haven't created something of value.

He's got evidence for this too: a laundry list of brilliant creative minds who faced rejection or negative criticism when their work came out: writers Toni Morrison and Sylvia Plath, painter Edvard Munch, psychologist John Garcia. This list goes on.

The takeaway here is that creativity isn't just a habit cultivated over time. It's also, to some extent, an act of bravery. Says Sternberg: "One has to be willing to stand up to conventions if one wants to think and act in creative ways."

[Image: Flickr user Lefteris Heretakis]

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  • Helen Scheuerer

    Hi Jane,

    Thanks for your post! It's great to find these resources out there, especially considering how we're not really encouraged throughout our school years to think creatively. Thankfully, since Ken Robinson's TED talk on education and creativity, people are thinking a little bit more about this, but I think most of us are lagging behind a tad. Creativity and in fact, the creative arts in general are vastly under-appreciated, and yet they're used every day and are essential to the growth and development of every society.

    Over at Writer's Edit The Literary Magazine, we've come up with a few small ways people can revive there creativity: Changing some seemingly insignificant aspects of your life can majorly improve how you feel creatively, which is a super exciting prospect!

  • The best book I've read on this subject is The Creative Habit by choreographer Twyla Tharp. The way she pulls disparate examples together to illustrate different ways of implementing her creative tenets is a thing of beauty and all of it applies to multiple fields (it's not a "dance" book). A must-read. You won't regret it. Carol Spieckerman newmarketbuilders

  • René de Ruijter

    Great article. I absolutely love the takeaway, creativity is indeed an act of bravery. Creativity demands challenging the obvious and resisting the urge to travel the path of least resistance.

    A good example of creative bravery is the solution Antanas Mockus proposed to increase traffic safety in Bogotá;

  • Dicen que hasta que no hacemos durante 20 días aquello que queremos hacer, no se convierte en un hábito. Pero no nos damos cuenta que lo que nos gusta hay que hacerlo todos los días. Crear conlleva esfuerzo, método, innovación, romper reglas establecidas y aportar valor a los demás. Sobresaliente post sobre la Creatividad y el hábito. Un saludo

  • All mental acts forge neural pathways - neurons that wire and fire together. So fostering creativity as a way-to-be, will reinforce it as a pattern. What happens next though is a real bonus. We have mirror neurons that copy behaviours in others - this could be a golf swing or picking up a glass of water. When we immerse ourselves in creative environments and surround ourselves with creative people, it runs off on us.

  • Anyingisye Mshani

    Absolutely true creativity is a way to prosper.Sometimes good creative but out of capital.Is it right?