The Email Lists We Unsubscribed From In 2013: 1-800 Flowers, Expedia, Party City

The most (and least) popular emails reflect our social media-obsessed culture.

Unroll.me, a much-lauded service that aims to help people drowning in emails manage overloaded inboxes, has released its data on the most unsubscribed and most popular email subscriptions of 2013—and they say a lot about the companies we interact with online.

According to Unroll.me, of 2.5 million unsubscribed emails, consumers were most displeased with 1-800 Flowers, unsubscribing at a 52.5% rate, followed by spam from TicketWeb, which had a 47.5% unsubscribe rate.

Most unsubscribed email lists

  1. 1800 Flowers: 52.50% unsubscribe rate
  2. TicketWeb: 47.50% unsubscribe rate
  3. Pro Flowers: 45.10% unsubscribe rate
  4. Expedia: 45.00% unsubscribe rate
  5. Active.com: 44.70% unsubscribe rate
  6. Eventful: 44.20% unsubscribe rate
  7. Oriental Trading: 43.60% unsubscribe rate
  8. Shopittome.com: 42.10% unsubscribe rate
  9. 1800 Contacts: 42.00% unsubscribe rate
  10. Party City: 41.60% unsubscribe rate

In contrast, the most popular email subscriptions reflect our social-media obsessed culture. Unsurprisingly, Facebook took the top spot, with 70% of Unroll users subscribing to the social giant, followed closely by Google+.

Most subscribed emails lists

  1. Facebook: 70% of users are subscribed
  2. Google+: 66.90% of users are subscribed
  3. Twitter: 64.40% of users are subscribed
  4. LinkedIn: 62.10% of users are subscribed
  5. YouTube: 48.40% of users are subscribed

[Image: Flickr user _-0-_]

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3 Comments

  • David Eldred

    Tomato, To-mah-to: YouTube subscriber rate is 48.6, making its unsubscriber rate 51.6% (second place only to the most unsubscribed site of 1800-Flowers.com, right? Got bias, much?

  • I believe this data is all coming from Unroll.me, so YouTube's 48.4% subscriber rate is the number of Unroll users subscribed to the mailing list.

    Conversely, 52.5% of Unroll.me users that were subscribed to 1-800-Flowers unsubscribed this year.

    It's not a 1-x situation here.

  • I would be interested to see how many companies on the unsubscribe list automatically subscribe users at the time of purchase. My guess is that most do and then, instead of providing value, they spam with tons of "great offers."