Laughter might not be the best medicine after all.
A study compared the residents of 366 residents of Aurangabad, India, with 364 participants from Mississauga, Canada. The cross-cultural results: both Indians and Canadians felt greater emotional well-being the more that they laughed. While correlation doesn't necessarily imply causation, the authors made a recommendation: doctors should include your laughter history in your medical history.
Laughter has been shown to lower the stiffness of your arterial walls, which means that your heart doesn't have to work as hard at getting blood pumped around your body. You could say, in other words, that laughter loosens you up.
Laughing "genuine laughter" for 15 minutes dramatically increases the number of calories you burn. So next time you go for a run, listen to Louis CK.
Can a chortle be more like a choke?
So look out.
Folks tend to ignore or get annoyed by advertising, which psychologists call resistance. Humor helps defuse that annoyance, researchers have found--and helps place better brand associations within people's memories. So if you want people to think well of your company, make them laugh.
For all of their British thoroughness, Ferner and Aronson caution that the results are tentative. This is why:
It remains to be seen whether, for example, sick jokes make you ill, if dry wit causes dehydration, or jokes in bad taste cause dysgeusia, and whether our views on comedians stand up to further scrutiny.
Hat tip: the British Medical Journal
[Image: Flickr user Eden, Janine and Jim]