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Do Ratings Equal Sales?

Are the numbers always connected?

[Photo by Fox | Getty Images]

As all American Idol champions have done, season 12 winner Candice Glover is releasing an album. It hits this month—but even though a lowest-ever 14.3 million viewers saw her win, sales expectations may not be low. The numbers aren't always connected.

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A version of this article appeared in the February 2014 issue of Fast Company magazine.