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Vanity Fair Profiles Marissa Mayer: Both "Dictator" And "Cool Fairy Godmother"

VF concludes that Yahoo's CEO and Google's former "gatekeeper"—how she described herself in a Fast Company interview several years ago—is "Teflon."

Just months after a very flattering profile of Marissa Mayer appeared in Vogue magazine, she has been given the once-over by the publication's Conde Nast stablemate, Vanity Fair. It's a balanced long read, entitled, "Is Marissa Mayer Helping Yahoo—Or Hurting The Struggling Tech Giant?" and includes comments from many Silicon Valley insiders on Yahoo's CEO. Here are just a handful of ways she's described throughout.

  • Survivor
  • Genius
  • Cold
  • Makes people wait
  • Thoughtful
  • Gracious
  • Wicked smart
  • Driven

The profile recounts Mayer's battle with Wall Street investor Daniel Loeb, revealing how she "outmaneuvered" him, and talks of how she has transformed the culture at Yahoo.

The mother-of-one, who grew up in Wisconsin, had "so many enemies" at Google, according to one insider. However, her interview for the top job at Yahoo was "one of the best interviews ever," according to a former board member. A psychometric test done to determine whether she was a candidate was "off the charts" on her ability to lead and management aptitude. And there is no doubt she has transformed the culture, making seemingly unpopular moves, such as axing the firm's work-from-home policy, which make a positive impact on employees morale, in addition to doing "smart deals."

Revisit Fast Company's 2005 interview of Marissa Mayer by Linda Tischler here.

[Image of Marissa Mayer and her husband, Zachary Bogue: Flickr user Robert Scoble]

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  • RS

    Looks like VF and FC doesnt have anything better to write these days. I come here for some valuable articles but all i see is some analyst getting frenzy over a CEO who is yet to deliver meaningful products. Yahoo! - Four quarters the revenue has been down from its previous years. Only reason why the Y! stock moved up is because of Alibaba and Yahoo! Japan investments which Marissa has nothing to do with, as that was done by Jerry Yang. Mail upgrade has been a disaster, sports home page one more disaster. When she really delivers something i won't mind reading an article about her but don't fill your website with garbage.