Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Pinch, Swipe, Ka-ching: Cyber Monday Shopping On Mobile Devices Up 80%

And of all the electronic shopping aids available, the iPad was king.

In the five-day period between Thanksgiving Day and Cyber Monday, online shopping was record-breaking, up 26% since last year to a whopping $7.4 billion, according to the Adobe Digital Index.

Impressive, yes, but the big change for this year's holiday season is that more and more, consumers are shopping on the go. Continuing a trend spotted this summer, almost a quarter of all transactions over the five-day period were conducted on mobile devices. A record 18.3% of sales came from smartphones and tablets, a massive 80% increase over the 2012 shopping season. While smartphone-wielding consumers surfed to retailers' websites at a high rate (29% of all such visits came from smartphones), customers were more likely to wait to view that cashmere snowflake sweater on a slightly larger screen before making the purchase.

Of all the electronic shopping aids available, the iPad was king, responsible for 10.1% of total sales on Cyber Monday (dwarfing the puny 1% from Android tablets); as an object of retail lust itself, the iPad also continues its reign, with the most social-media "buzz" of any tablet or gaming console.

[Image: Flickr user mccun934]

Add New Comment