Instagram may be pushing forward with a plan to create @instagram.com email and messaging accounts.
The rumor is being fueled by a spreadsheet leaked from a social media data compiling company. The move would be a foray into Snapchat territory and, if successful, would give Facebook--Instagram's parent company--an advantage with teens, the demographic it so desperately craves.
Neither Instagram nor Facebook have commented on the news, which came after a marketing executive requested some information from a data-gathering firm. "We use [the data provider] as a tool for gathering information," she told TechCrunch, "and suddenly A LOT of the email fields were being filled in with Instagram email addresses.”
[Image: Flickr user cascade hiker]