GoldieBlox Didn't Ask For Permission To Use Queen's "We Are The Champions," Either

The toy company, currently battling with the Beastie Boys, has reportedly featured unlicensed music in previous ads.

GoldieBlox is currently getting heat for a possible instance of copyright infringement in its most recent commercial, but this is not the first time the toy startup has used a song in an advertisement without first getting the license holder's permission.

According to Reuters' Felix Salmon, GoldieBlox did not license Queen's classic anthem "We Are The Champions," which plays a prominent part of a commercial the toy company put out this summer. It's important to note this advertisement, which has since garnered more than a million views on YouTube, uses Queen's original lyrics. The Beastie Boys commercial, meanwhile, features entirely rewritten lyrics that GoldieBlox claims should classify the work as a parody, rather than an act of copyright infringement.

We've reached out to both EMI/Walt Disney Records and GoldieBlox to confirm.

Update, Dec. 2: GoldieBlox has since made its original video private, but you can still watch a version of it here:

[Image: GoldieBlox]

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17 Comments

  • elson

    Get an original commercial jingle, just like commercials used to do, and people will remember (and buy) your product for what it actually is. Enough with making money off of people's nostalgia.

  • Dabitch

    It's important to note that to use the original lyrics, there's no "parody" thing to hide behind, because then it's simply a cover and you need to license that.

  • Dabitch

    uses Queen's original lyrics entirely rewritten lyrics gawsh this is so confusing can you write words that aren't in the article? [all signs point to "no]

  • Dabitch

    So you've reached out to confirm, but you don't actually know?

    Funny, I said the same thing three days ago (before Felix) in a post on adland.tv. I wouldn't run it in a headline until it's confirmed. It's a bit ... overkill?

  • Adams

    uses Queen's original lyrics entirely rewritten lyrics gawsh this is so confusing can you write words that aren't in the article? [all signs point to "no]

  • Leon'

    I totally dig the message of the ad, but copyright infringement is copyright infringement.

  • Adams

    It's important to note that to use the original lyrics, there's no "parody" thing to hide behind, because then it's simply a cover and you need to license that.