The cards, which are 2 and 3/8 of an inch square, came about by accident. "We had been selling mini squares for some time on our site, and realized the form factor would be great to use as small promotional cards," says Printstagram's Benjamin Lotan.

"We initially used them with a thank-you message on the back and included them with every set of prints we sold on our site," continues Benjamin. "Then we realized we should use them as our own business cards to show off our print quality."

Social media could be the key to Printstagram's latest product line. "With more people taking photos, there will be more people exploring what they can do with them," says Benjamin.

Printstagram did not, however, think of going into the business card market: Instead it was a happy accident. "It turns out a lot of people liked them and asked for us to print some for their company," says Benjamin. It quickly become one of our favorite ideas for a product. We're also happy that it pushes us in a new direction away from the photo-printing market and will open us up to new customers."

"The cool thing about having a selection of photos to choose from is that you can give a specific image to a specific type of business contact," says Benjamin. "I always pull out a few cards and then give the one I think will be memorable for the person I have just met. Sometimes photos take on a special meaning in relation to the moment."

Instagram Users Can Now Turn Their Nashville-Infused Pics Into Business Cards

Printstagram's latest product hopes to milk business-card-maker Moo's market.

Instagram-printing company Printstagram has just added another product to its lineup: business cards. The cards, which measure 2 and 3/8 of an inch square, can be ordered in packs of either 60 or 100 and cost $20 or $25, respectively. They look a lot like the popular business cards made by Moo, but square, rather than gum-shaped.

Were the new cards a plan to muscle in on Moo.com's business? Printstagram's Benjamin Lotan says he does not look at its new product as a foray into the world of business cards, but rather as an innovation in photographic printing. "We like to think about this more from the photo printing side," he tells Fast Company. "What do people want on the back of their photos, versus what do people want on the back of their business cards? It's a subtle difference, but the results of posing the question this way will be interesting, especially given the massive growth of mobile photography and photo-sharing. With more people taking photos, there will be more people exploring what they can do with them."

The cards aren't just for business—think Save the Date cards, or pint-sized invitations. Printing Instagram photos to use as cards takes them from digital social sharing and puts them to use in one of the most common forms of physical sharing. And that, for those of us with a healthy Instagram habit, can only be a good thing.

Instagram itself has no "Print" button, but if it did, it might make the firm around a quarter of a billion in annual revenue, according to some estimates.

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2 Comments

  • Waqas

    With more people taking photos, there will be more people exploring what they can do with them.