Most Productive People: Tory Burch

CEO and designer of lifestyle brand Tory Burch

Tory Burch

CEO and designer of lifestyle brand Tory Burch

"My boys [16-year-old twins and a 12-year-old] always come first. One of the first things I do in the morning is wake them up, which could take the entire morning if I let it. It's three on one! I also exercise for 45 minutes nearly every day. I like quick walks.

I use my smartphone more than my computer. I like having both a BlackBerry and an iPhone. I get to the point quickly—sometimes a little too quickly. Sadly, I check email as soon as I open my eyes—something I am working on. But I've learned my lesson about responding to emails in the middle of the night. You can't just answer one, and before you know it, it's 3 a.m. The only time my phone is by my bed is when I'm waiting for my boys to come home.

In order for me to be present for my family at the beginning and end of every day, every minute in between counts. If I know I have to be home in time for dinner and homework, I get things done in the office. Sometimes conference calls and meetings happen in the car ride home."


Time she gets up:

5:45 a.m.

First thing she does each morning:

Check email.

Apps and other assists:

"Skype is changing the way we work with our international teams. I Skype with our China team all the time. Last week, we had a fitting at 12 a.m."

Last Thing She Does Each Night:

Take a bath.

Time she goes to bed:

Midnight.

[Photo by Martien Mulder]

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17 Comments

  • Noel Gill

    The article pivots around the lifestyle and routine of Tory Burch. It does little to provide an insight to what makes her fierecely competitive and productive. It lacks ground and data when it comes to that.

    You could add a few facts or empircal data pertaining to that may be like what drives her and keeps her going, what her motivation factors are or what does she do when she needs an upboost or even a break from the fast worklife.

    You could play around some more with this article and make it more helpful. Cheers!

  • Marcela

    This article is worthless and I'm not talking about Tory Burch, three paragraphs explaining her day and that's supposed to mean she's productive? It lacks content, I'd expect more from Fast Co.

  • Guest

    I agree Marcela. I expected more gorund to the work. All of that is plain fluff.

  • Adams

    "My boys [16-year-old twins and a 12-year-old] always come first. One of the first things I do in the morning is wake them up, which could take the entire morning if I let it. It's three on one! I also exercise for 45 minutes nearly every day. I like quick walks.

  • Shraaa Heem

    Her dad was a rich kid who was lucky from inheritance, and her husbands were all rich dudes as well.. Safe to say this woman shouldnt be heralded as a genius or innovator. Just a pretty face, with some average smarts, who was raised in a 200 hundred year old Georgian. Must be nice have everything at your fingertips to make even more money. Nothing wrong with her success, but the fact that people idolize people like her and Donald Trump who would be nothing without their monetary inheritance and rich friend connections is sad.

  • Adams

    In order for me to be present for my family at the beginning and end of every day, every minute in between counts. If I know I have to be home in time for dinner and homework, I get things done in the office. Sometimes conference calls and meetings happen in the car ride home."

  • Shannon Steffen

    Love how she puts her family first and uses technology to grow her business, instead of having it rule her life. What a great inspiration.

  • Adams

    Traditionally, fashion designers have had to rely on flesh-and-blood models to understand what their clothes look like on the human body, and shoppers have been wary of ordering clothes online without the chance to try them on.

  • Charles

    Love how she puts her family first and uses technology to grow her business

  • Adams

    I use my smartphone more than my computer. I like having both a BlackBerry and an iPhone. I get to the point quickly--sometimes a little too quickly. Sadly, I check email as soon as I open my eyes--something I am working on. But I've learned my lesson about responding to emails in the middle of the night. You can't just answer one, and before you know it, it's 3 a.m. The only time my phone is by my bed is when I'm waiting for my boys to come home.