Why Everybody's Excited About Tile, The Easy Way To Make Sure You Never Lose Your Phone

Tile transforms its users into an anonymous, digital search party when things going missing.

If Tile has its way, the era of lost keys--and stolen bikes or laptops--is over. Along with an accompanying app, Tile, a small and discreet device that can be attached to whatever you want to track, keeps a virtual eye on all the important physical things in your life. The app works by using bluetooth to track Tiles, which uses a “getting warmer” display in the app to direct users to the missing object. For when things get left behind or stolen, Tile tapped the cloud to create a network of users whose apps can ping you the location of your stuff if they happen to be nearby.

Nick Evans and Mike Farley

After a successful Selfstarter campaign--the largest ever--that brought in $2.6 million, Tile creators Nick Evans and Mike Farley have just moved into a new office in San Mateo and hired employees as they gear up for their debut, even as they still take more orders. They are set for an early 2014 delivery for their Selfstarter supporters, and are working their way through five prototypes and tweaks, trying to get Tile perfect.

"User experience is so important to this,” Evans said. “People are expecting the world, and we want to deliver the world."

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  • Robert Harrison

    Too little too late. The competition has already lapped these guys. Don't invest in Tile.

  • Just Sayin'

    One Tile, possibly a few more, is not as expensive as a new iPhone, a new iPad, a set of new key rings, the possibilities of what could happen to a lost wallet, replacing the contents of a wallet that is never found, psychological support and counseling from the frustration of trying to find things that you constantly lose (that is why you buy the Tile, right?), etc... The ROI seems pretty good to all.

  • jake3_14

    I was initially excited about Tile, and my wife and I even pre-ordered some tiles. Then I read the fine print. Tile is an annual subscription service, and when the power in any tile runs out, you must buy a new tile. When I buy such a simple and expensive piece of hardware, I expect to own it and then run it for no extra cost, and then be able to replace the battery as needed.
    Tile is just another toy for the rich.

  • jake3_14

    That's $20/year/tile. I'd want to put one on my wallet, my keyring, and my phone. So would my wife. That's $120/year, or 3 weeks worth of groceries annually. Don't tell me to forgo Starbucks, because I buy and grind my coffee at Costco. Don't tell me to eat out less often, because I don't eat out at all. Don't tell me to have a staycation instead of a vacation, because I always have a staycation.

    So yes, Tile is a toy for the rich.