Blockbuster's Closing: Now Would Be A Good Time To Return Your Overdue DVDs

By January 2014, Blockbuster will close all of its stores, completely ending video retail and by-mail distribution services.

The end of an era has come. Blockbuster's parent company, DISH Network, announced this morning that the remaining 300 retail stores in the U.S. will close, along with its distribution centers.

In the statement released, DISH president and CEO Joseph Clayton said, "This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment. Despite our closing of the physical distribution elements of the business, we continue to see value in the Blockbuster brand, and we expect to leverage that brand as we continue to expand our digital offerings."

Clayton hints at what has been widely accepted as the future of video: streaming media, from companies including Netflix, Apple, and Redbox. DISH had waged countless efforts to fight off a complete closure for years, even launching a mildly successful $20 million ad campaign in 2010. Ultimately, with the growing attraction of subscription streaming services, Blockbuster could not compete, and now we must all bid adieu to the iconic DVD rental store. In truth, most people already did so back in the late '90s.

[Image: Flickr via user Angelo]

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  • Gagan

    It is not that they could not compete. It is the greediness of this company that is causing them to close. It was best position to combine physical locations, streaming and mail-order DVD/media service. It did not capitalize on that in time. Then came the Blockbuster Xpress....another greedy venture. When Redbox can price all DVDs at $1/night...why cannot you? The company had to go and do a differential price approach which of course bombed. Now the executives believe that 'Blockbuster' brand has value. I say stands for greed and cheating people out of their hard earned money. It stands no chance ... dump it and embrace the new world where you will succeed only if your customer getting value from your service and not feel ripped every time they use your service.