Finally, Google Plus Allows You To Customize Your Account's URL

With a simple change to users' account names, Google+ just became more powerful, and more human.

"Vanity" URLs have been available to some high-ranking Google+ users for a while, but now Google is dramatically expanding the system. This means you will likely be able to customize your account page with a more memorable address. Instead of a bunch of meaningless numbers, users' URLs now look like:

Google is rolling out the system to users right now. To get one, you must verify your Google account with a phone number, have had an account for at least a month, and have at least 10 followers.

I think this is a very big move for Google. The vanity URL makes it easier for potential followers to find you on Google+. More significantly, it makes the Google+ network a more human place. Owning your Plus homepage is now a more touchy-feely experience because, for example, to share your account details you don't have to email someone a stupid machine-like string of numbers to tell them the address of your Plus profile. It's also the sort of label that can go on a business card or in an email footer. This trick is something Twitter got right at the start, and even Facebook has caught up. The big question is, what on Earth took Google so long?

[Image: Flickr user Quinn Dombrowski]

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  • David Rothwell

    G+ is an identity-based platform. So obviously you have to own the mobile phone they associate with you for verification purposes.

  • Jon


    No it doesnt. In typical Google fashion you get what they tell you're getting and you'll like it or leave it. There is no way to change it.

  • hfwilke

    I'm with Jon on this one. I don't get the opportunity to change from their suggestion.

  • Joe Librizzi

    Jon, I don't believe this to be completely true. When I received notice of my vanity URL's availability, it gave me the opportunity to accept what they suggest or change it one time. I'm now locked into my choice and can't change it again, but I did have it once. I assume its the same for everyone.

  • T

    Why do I have to provide my phone number? I have been avoiding this for years out of principal. These guys are so devious with leveraging something out of you. Not happening google, the url can stay as numbers....

  • Marc_Razia

    I don't think this is accurate. I've never given any phone number but I was permitted to customize my URL.