This Twitter Account Shames Brands For Lazy, Awkward, And Awful Tweets

@urtweetsrbad aims to inspire social media managers and agency creatives "to be just a little less lazy."

Brands can be very bad at social media. A perfect example: trying to capitalize on the marketing opportunity that is the anniversary of 9/11 (Note to marketers: not an opportunity). To call companies out on awful tweets, an anonymous Twitter account has emerged rounding up the worst offenders.

The bio of @urtweetsrbad says it all: "Your tweets. They are bad. @Walmart blocked us." (That last bit hasn't stopped the account for manually retweeting the retail giant.) Doing some digging, Digiday found out the person behind the account worked in marketing and advertising for five years.

"I wish I could say that it started as a one-person crusade to improve brand tweets, but the truth is that I was home sick from work and bored. I mostly started it to amuse myself," @urtweetsrbad told the news site. The ultimate aim of this Twitter account is to inspire social media managers and agency creatives "to be just a little less lazy."

Not just lazy, but hopefully a little less awkward. Some of the gems the account has spotted are cringeworthy to say the least.

Notice the errant comma? If you think the above Pepto-Bismol tweet was uncomfortable, the one following is--if you can believe it--even worse:

Meanwhile, Rite-Aid finds the best way to start the week is with a quote from the polarizing Ayn Rand.

Along the same lines, Dove decided it wanted to inspire something among its fans.

Wendy's makes a reference to Gangnam Style-wannabe What Does the Fox Say, but it receives a hilarious response when a consumer calls out the fast-food chain.


Also, we're pretty sure no one has ever considered a roll of paper towels BFF-worthy.

But maybe that might change if paper towel rolls can buy pizza.

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16 Comments

  • jdrch

    Nope, Pepto is diarrhea medicine. I've taken it for that reason before. Tweeting jokes about the runs is perfectly within expected subject matter for the brand, and I personally prefer when brands show their human side on Twitter instead of tweeting terse 120 character corporate statements. I say well done to them.

  • SA4i.com

    Kind of stupid in my opinion. It's funny that any company would really care what that guy thinks. He's deciding unilaterally what "bad" tweets are. I'm not denying some of them are but I think the importance or influence of this guy is greatly exaggerated.

  • Tom Harnamen

    @urtweetsrbad Please share your wisdom and show us some channels you manage! They must be AMAZING! Especially since you have been in social media/marketing for 5 years! Why act anonymous? Lead us all and show us how it done!! Please?

  • madebyremedy

    They could be worse, although sometimes its better to avoid adding to the pile of noise. Silly comments about fries isnt going to change my behaviour on what i eat. effort has gone into running these twitter accounts, its a shame this is all they came up with

  • Wata Doosh

    "What's happening around you?"

    That was one of the original bylines of the Twitter input box. That's because the reason we tweet is to inform the world.

    The tweets above can all be classified as blatant spam. They do nothing to enrich our shared online culture. And we know how digital communities tend to regard spam. Something to be filtered from our existence.

    When I worked on the website of a small, local potato chip manufacturer I insisted on guidelines to get social media integration right. All the obvious cliches but stuff the big guys ignore: engagement, authenticity, transparency, accountability, etc. Luckily they had a corresponding company culture as well as some of the fiercest brand loyalty that made it effortless.

    One day, one of the chefs at the potato chip company had a brainstorm for two delicious new flavors. This led to some exciting taste tests. Which led to the realization that a decision would have to be made about which flavor would be developed further to bring to market, itself an expensive project. By tweeting the process throughout, from initial discovery to final product roll-out, a successful launch was all but guaranteed.

    And the tweets were not of the form:
    "We are trying two new flavors: X & Y. Which do you guys prefer? Go!"
    Which sounds like marketing survey harassment.

    Instead it was more conversational:
    "Chef Yoo just rocked the house with some new flavors. X & Y. If @ironchef ever did a Battle Potato Chip, Flay would have his derriere handed to him!"
    "Civil war between the X and Y factions is building in house. This could get ugly..."
    "'I am literally losing my mind trying to decide between X & Y' -Company CEO"
    This went on for weeks. People were genuinely in suspense. It was magic. Debates arose organically. All because it was 100% real.

    It's not hard: just be a mensch.

    And stop acting like your customers are ATM machines ;)

  • John Hender

    What's more concerning is that this person has enough time in his/her day to troll brands' Twitter accounts.

  • Tom Harnamen

    Would love to see the accounts he/she manages! They must be so AWESOME! Please Please Please anonymous one! Share your channels!!! Show us how to do it!

  • chalklet

    Most of them aren't that bad. You can't expect companies to tweet pearls of genius every time they tweet.

  • tomcharde

    Pearls of genius? No. Something with value? Yes.

    I think the point is that laziness can lead to tweeting just for the sake of it, which often results in pushing out content that lacks substance and/or value. (Or, in these cases, content that has *negative* value because someone tried to compensate for the lack of substance by being cute, witty, etc – and it backfired.)

  • getreal

    Then don't tweet. Plain and simple.

    Yes, it's hard to convince an upper management doofus that not tweeting at all is occasionally the answer... but it's time to learn the hard way, apparently.