Notice A Familiar Voice Narrating The iPad Air Commercial?

Of course not. The gentle narration reminds us nothing of Bryan Cranston's Walter White.

When Apple debuted the iPad Air on Tuesday, the company also showed off a new TV spot to introduce millions to the thinner, lighter tablet. Featuring a pencil, the ad compares the writing utensil's ubiquity to Apple's new device. But what might have gone unnoticed is that Breaking Bad's Bryan Cranston is the voice behind the narration.

Shedding the persona of a chemistry teacher-turned-drug kingpin, Cranston, named one of Fast Company's Most Creative People in 2013, speaks about a simple yet powerful tool that's "transformed the way we work, learn, create, share" in a soothing and gentle voice. Though the connection to Breaking Bad is loose, the commercial does feature scenes in a laboratory and classroom.

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  • Winski

    I usually go out of my way to avoid ads. To me, they serve absolutely no purpose..

    But this is past just being an ad... This 1 min snap is brilliant for it's simplicity. Many years ago, I helped design a training program and a part of that program was called the 'Ticonderoga Push'... It was about how the baseline of any good work product came from doing your homework on the work product, and using the tools around you to make sure the work product would be clear, concise and documented for the next person in the chain of that products development and delivery.... And the use of the standard Ticonderoga pencil to start a huge part of that communication was key...

    This piece builds directly on that by replacing that pencil with a new iPad... Good choice... Still simple but integral in making sure the final product, what ever that is, is understood....

    Brilliant....