AOL Just Knocked Google Out of First Place In The Video Ad Race

ComScore released the video advertising statistics for the month of September--and AOL is in the number one position, over all Google sites.

Last month AOL spent $405 million to purchase video ad outfit Adap.tv--and the expenditure is already proving to be extremely rewarding.

The web traffic-counting service comScore revealed this morning stats on the top U.S. online video ad views for the month of September 2013--and AOL is in the number one slot, beating out Google, owner of YouTube.

Google is still the world's biggest video site, however AOL's ad video feat is a reflection of chief executive Tim Armstrong's emphasis on home video. AOL recently purchased Huffington Post and has secured A-list celebs Gwyneth Paltrow and Sarah Jessica Parker to debut on AOL's On Network series.

Fast Company's Bob Safian sat down with Armstrong last month. When asked about AOL's debut into the the new market, Armstrong said, "this is the first time at scale that machines will be used, not just in terms of targeting, but used in the industry to make buying advertising more simpler and scalable."

[Image: Flickr user TechCrunch]

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2 Comments

  • Jjthejjj

    Nice. You removed/denied my post because it was in contention with your piece/view. How very modern of you.

    But that's the difference between an intern/blogger and an actual writer/editor I guess?

  • Jjthejjj

    I despise these #KotM (king of the mountain) pieces. AOL did not beat out Google in video ad race; Adap.tv did. The fact that AOL had to spend nearly 1/2bil to buy their way to a short term #1 speaks volumes. And I'm sure that Google is happy to concede in this one area, because they did not (spend 1/2bil). It's great that AOL acquired some useful gen-tech here, but lets not get ahead of ourselves. This is still just short $ with a short upside, with a potential for long term downside.

    What *will* be newsworthy (once it plays out) is the ROI for For this purchase; will it make back that 400m investment AND equate to profit & value over googles products? Not likely. because as a brand, Who's betting on AOL? Yeah, me either.