Leica first announced it tapped Jony Ive to design a one-off camera for charity in September of 2012.

The camera will be auctioned off at Sotheby's on Nov. 23 to raise funds for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The camera was designed by Apple's Jony Ive and Australian designer Marc Newsom.

The Leica M for RED features a laser machined aluminum body and an anodized aluminum outer shell.

During 85 days, 561 models and nearly 1,000 prototype parts were produced.

Fifty-five engineers worked to create the Leica M for RED.

The camera features a 50mm f/2 lens.

A view of the camera from above.

A view of the camera from below.

Jony Ive Designed This Leica Camera

The one-of-a-kind camera will be auctioned off for charity in November to benefit the Global Fund to Fight AIDS, Tuberculosis and malaria.

It's been more than a year since Leica announced it's tapped Apple's Jony Ive to design a one-off camera for charity. The camera maker on Tuesday unveiled the Leica M for RED--created by Ive, Australian designer Marc Newson, and 55 engineers--that will be auctioned off at Sotheby's in New York on Nov. 23 to raise funds for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Based off the Leica M, the camera has a laser-machined aluminum body, anodized aluminum exterior, full-format CMOS sensor, and a 50mm f/2 lens. Before arriving at the final product, Leica went through 561 models and almost 1,000 prototype parts in 85 days. To date, Apple has raised more than $65 million for RED.

Add New Comment

5 Comments