27_Robert LoCascio

CEO, LivePerson
New York, New York

Offering That Personal Touch

San Mateo County wanted well-informed voters for the California recall. So on August 12, it launched a Web site that allowed them to connect with a live person. The technology? The aptly named LivePerson, which lets online businesses communicate with Web users in real time. It has already attracted more than 3,000 clients, including Earthlink, eBay, and Microsoft.