Courtesy of Digital Domain

Courtesy of Digital Domain

Courtesy of Digital Domain

79. Ed Ulbrich

Executive vice president of production of Digital Domain

When it came to the holy grail of special effects--creating a digitized human head indistinguishable from the real thing--no one expected it to be created by a bunch of guys who make ads for BMW and Coca-Cola. But Ed Ulbrich, 44, left the visual-effects world breathless last year when his team unveiled Benjamin Button, a photo-realistic but completely digital (and Oscar-winning) Brad Pitt head, with a full range of human expressions. Says Ulbrich: "There's no going back from here." -- by Danielle Sacks

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