Netflix

Netflix

Netflix

Netflix

Netflix

Netflix

Netflix

Netflix

Netflix

Netflix

Netflix

4. Reed Hastings

Chief Executive Officer of Netflix

Reed Hastings, 49, could have stuck with his first breakthrough idea—Netflix recently mailed its 2-billionth DVD. Instead, he's swiftly embraced streaming online and direct to TV via half a dozen Netflix-ready devices made by LG, Samsung, Microsoft, and others. Hastings says his approach is to "get a mix of inspirations," test innovations, and let the customer decide. So far, it seems to be working: Netflix's stock price has doubled since last November, reaching record highs. — by Anya Kamenetz

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