With Karin Hibma | Portrait by Doug Adesko

Courtesy of Cronan

Courtesy of Cronan

Courtesy of Cronan

Courtesy of Cronan

Courtesy of Cronan

Courtesy of Cronan

Courtesy of Cronan

82. Michael Cronan

CEO of Cronan

What's in a name? Everything, if you're the founders of the Berkeley, California, graphic-design agency that has christened products like TiVo and Amazon's Kindle. "Your name and logo should be your hardest-working employees," Michael Cronan says. He and Karin Hibma have helped brand more than 300 clients. Among their best names: a charity called Children's Health Environmental Coalition that became "Healthy Child Healthy World" in early 2007. Two years later, donations are up 700%. -- by Dan Macsai

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