MIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

bMIT's AgeLa

87. Joseph Coughlin

Director of MIT's AgeLab

Making aging less of a drag is Joseph Coughlin's mission—and with some 80,000 Americans turning 60 each day, it's a more pressing task than ever. Coughlin, 47, runs the first multidisciplinary research lab devoted to using smart technology to bolster older folks' quality of life. It's already having an effect: The lab's work is behind BMW's redesign of the controls on some of its higher-end sedans and Procter & Gamble's "personal adviser," a simple device mounted on a shopping cart that helps people select groceries based on their dietary requirements. — by Kate Rockwood

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