Design Museum of London

Design Museum of London

Design Museum of London

Design Museum of London

Design Museum of London

Design Museum of London

Design Museum of London

Design Museum of London

Design Museum of London

Design Museum of London

Design Museum of London

62. Hussein Chalayan

Creative director of Puma

Fashion designers aren't new at Puma—as guests. But now Puma has hired Hussein Cha-layan, 38, as its first creative director and bought a major-ity stake in his own business. Known for fusing high tech and high fashion in pieces such as a Swarovski frock studded with LEDs, the two-time British Designer of the Year says he's looking to Puma's "access to technology to turn some of the technological dreams into reality." Will the creator of the self-undressing dress now invent shoes that take themselves off? — by Anne C. Lee

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