Nike

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Nike

Nike

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Nike

Nike

Nike

Nike

6. Sandy Bodecker

Vice president of global design of Nike


Sandy Bodecker, 56, believes inspiration is everywhere. Last year, his team found what they were looking for in suspension-bridge cables. The result: the revolutionary Flywire technology, and the lightest and strongest high-performance footwear ever. Before he became Nike's first VP of global design, in 2007, Bodecker built powerful brands in two sports that had resisted the swoosh: soccer and skateboarding. Even after his big promotion, he designed a sleek black skateboard sneaker with white embroidery. "We're always thinking about what we can do with a design now that wasn't possible in the past," he says. -- by Anne C. Lee

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