Joi Ito | Creative Commons

Joi Ito | Creative Commons

Courtesy of Intel

45. Genevieve Bell

Director of user experience of Intel Digital Home Group

Genevieve Bell thinks about people. She travels the world studying us--how we think, how we live, and what place technology has in our lives. This year, the Stanford-educated anthropologist is doing that in her homeland, as a "Thinker in Residence" for the government of South Australia, and she's using technology to gauge how people use technology.

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