Joi Ito | Creative Commons

Joi Ito | Creative Commons

Courtesy of Intel

45. Genevieve Bell

Director of user experience of Intel Digital Home Group

Genevieve Bell thinks about people. She travels the world studying us—how we think, how we live, and what place technology has in our lives. This year, the Stanford-educated anthropologist is doing that in her homeland, as a "Thinker in Residence" for the government of South Australia, and she's using technology to gauge how people use technology.

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