Fast Company

"Breaking Bad" By The Twitter Numbers

It didn't break Twitter records, but last night's finale came close.

It’s no surprise that last night’s much-much-much buzzed-about Breaking Bad finale did not only kill it in the ratings (a whopping 10.3 million viewers), but on Twitter, where it generated a total of 1.24 million tweets, according to SocialGuide. The show has long been a social media darling, particularly on Twitter, where armchair critics have turned commenting on the show’s whiplash-paced drama into something of a sport. But last night’s bid adieu outpaced all previous episodes, thanks to an audience that was augmented by last-minute, binge viewers who got up to speed on the show just so they could tune in to see its end. (Alas, the mania still wasn’t enough to earn the title of Most Tweeted Show Ever. That belongs to last season’s finale of Pretty Little Liars, which generated 1.9 million tweets.)

Herewith are the stats:

  • Tweets per minute of the show peaked as the East Coast airing began, hitting 22,373 TPM.
  • The marathon of the entire series that AMC ran in the days leading up to the finale (Sept. 25-28) generated over 287,000 tweets.
  • Bryan Cranston’s poignant farewell to the show and fans was retweeted over 50,000 times.

Prominent fans of Breaking Bad also chimed in, driving Twitter traffic. Some of the most notable include:

  • Warren Buffet (his fourth Tweet ever!):
  • Jimmy Kimmel:
  • Patton Oswalt:
  • Kevin Smith:
  • Bridesmaids director Paul Feig:

And, of course, there was the live-tweeting cast:

[Image Courtesy of Ursula Coyote | AMC]

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