Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

71. Jonney Shih

Chairman, AsusTek

"One day," says Jonney Shih, 58, "I had a feeling that we should just directly make the computer into a keyboard." The result: the Eee keyboard, which uses a TV as a monitor. Shih's vision—that "everything has to be from the end users' life-experience point of view"—has transformed the Taiwan-based motherboard maker into an emerging computer colossus. The lightweight, low-cost Asus Eee PC is credited with being the first netbook for the masses. This year, Shih will take on Apple with not one but two new tablet PCs.

Add New Comment