2. Eddy Cue

VP of Internet Services, Apple

Steve Jobs may own the limelight, but Eddy Cue, 46, holds the key to the Apple kingdom. Cue runs arguably the most disruptive 21st-century Web businesses: iTunes and the App Store, the latter of which is poised to create a $4 billion app economy by 2012. The unassuming Cue shot up through Apple's ranks in the late '80s, going from desktop support to Hollywood power broker, cutting deals for movies and music. Cue's next campaign will be challenging Amazon's Kindle dominance, with the Cupertino cocktail of the iPad and the iBook store.

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