"We declared a ceasefire between pen and digital," Evernote CEO Phil Libin said at the Evernote Conference in San Francisco. "We want to eliminate the stupid uses of paper, but we want to embrace the good uses."

Libin unveiled cobranded products--with partners including Moleskine, Post-it Notes, and Fujitsu ScanSnap--to bring the app to the physical world.

Post-it's Notes in electric blue, electric yellow, neon pink, and limeade are automatically recognized and categorized by the Evernote app.

Jesse Singh, 3M's vice president overseeing the Post-it brand, called the partnership "a natural fit."

Working with PFU in Japan (known as Fujitsu ScanSnap in the U.S.), the two companies designed and built the ScanSnap Evernote Edition. "This is the scanner I want. This is the scanner I lust after. This is the scanner I'd buy for my parents," Libin said.

Japanese brand Abrasus designed the Evernote Slim Wallet and Evernote Triangle Commuter Bag to help consumers stay organized digitally and physically.

The Evernote Slim Wallet opened up.

The triangular shape of the Evernote Triangle Commuter Bag helps keep the bag upright, even when thrown on the floor.

"That's right, we're a fashion brand now. No one saw that coming," Libin joked.

The Jot Script Evernote Edition Stylus by Adonit features a fine 1.9 mm tip, metal finish, and ribbed grip to make writing and drawing on the iPad feel more like pen and paper.

The Future, According To Evernote's CEO, Is Not Paperless

To expand Evernote's footprint, the company unveiled a series of partnerships and products that bring the popular productivity app closer to the physical world.

Evernote CEO Phil Libin once envisioned a paperless world--but not anymore. As he unveiled a series of partnerships Thursday, the notetaking app's chief made it clear that physical products will play a crucial role in Evernote's future as it attempts to expand its base of 75 million users.

"We declared a ceasefire between pen and digital," Libin said at the Evernote Conference in San Francisco. "We want to eliminate the stupid uses of paper, but we want to embrace the good uses."

Evernote is a popular app that digitizes notes collected from the Web or captured with smartphone cameras. Its users--including six in North Korea, according to the company's analytics--cumulatively spent 83 million hours creating 99.6 million notes in August alone.

The company began embracing paper about a year ago with the debut of the Evernote Smart Notebook by Moleskine, which featured special dotted lines to enhance image capture by smartphone and tablet lenses. At Evernote's third annual conference this week, Libin unveiled more co-branded products (with partners including Moleskine, Post-it Notes, and Fujitsu ScanSnap) to bring the app to the physical world.

"I think there's this arrogance from digital companies--pfft, paper--but that's not how people live," Libin told Fast Company after his keynote speech. "You're still going to have physical products. Your sense of touch isn't going away. People still want nice-feeling, beautiful things."

Though Evernote adds about 100,000 new users each day, tangible products touting the Evernote brand could introduce the app to many more people globally.

"We're not viral. We're not social. We don't do any of those things," Libin explained. "We have to get users the old-fashioned way: one person at a time."

Here's a rundown of what was announced on day one of the conference:

Evernote notebooks: Evernote and Moleskine have expanded their product line with three more notebooks: Evernote Classic Notebook, Evernote Journal, and Evernote Sketchbook.

Evernote Post-It Notes: Of all the partners announced Thursday, Libin says 3M's Post-it Notes is the most iconic. Libin said he's most excited about the back of these notepads, which features the Evernote logo. "To me, that's a dream come true--not just because of the distribution--but because Post-it Notes is a hero product."

Evernote scanner: Evernote and PFU in Japan (Fujitsu ScanSnap in the U.S.), designed and built the ScanSnap Evernote Edition. "This is the scanner I want. This is the scanner I lust after. This is the scanner I'd buy for my parents,' Libin said.

Evernote stylus: The Jot Script Evernote Edition Stylus by Adonit features a fine 1.9 mm tip, metal finish, and ribbed grip to make writing and drawing on the iPad feel more like pen and paper.

Evernote backpacks: French brand Côte&Ciel worked with Evernote on the Rucksack and Flat Backpack. One example of the level of detail that went into these bags: Côte&Ciel spent a year tweaking the zipper pull. "Is it worth it to spend a year working on a zipper pull? Hell, yes," Libin said. "The world needs a super awesome zipper pull. The world doesn't need a crappily designed piece of social software or enterprise software."

Evernote wallets: Japanese brand Abrasus designed the Evernote Slim Wallet and Evernote Triangle Commuter Bag to help consumers stay organized digitally and physically. The triangular shape of the messenger helps keep the bag upright, even when thrown on the floor. "That's right, we're a fashion brand now. No one saw that coming," Libin joked.

Evernote Marketplace was launched as a one-stop shop for physical Evernote products.

[Images: Alice Truong, Evernote]

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6 Comments

  • BackupMag

    it looks like instead of innovating, they decided to grow the business by leveraging the brand their brand to sell boring merchandise that they just slap their label on. not a terrible idea and if it works its a great proof of concept that shows they have lots of room to expand. 

  • Cbir

    I'm taking 100% of my notes on a paper pad size A5 = almost the exact size of an iPad. If Evernote would produce one that includes features to enhance image capture by smartphone, it would be my dream product coming true... 

  • Bill R

    I have a Fujitsu Scan Snap 1500 printer for my CPA practice. Along with the bundled Adobe and the ability to scan documents to Word or Excel it is the very BEST purchase I have EVER made for the business. Knowing what I can do with it i would readily pay $1,500 for the hardware and software included. It has made me that much more productive. 
    I get the drift of Evernote recognizing that there is huge money to be made if they can tap into customers who are less than 100% digital. In my world it is tough to go 100% paper-less. A good scanner and supporting software is absolutely part of the solution.

  • Anthony Hereld

    Sounds a lot less like lifestyle and practicality, and a lot more like Evernote looking to expand its product line by cashing in on designer goodies.