A watershed moment in American culture that affected the world. It's impossible to fully realize the significance of the waves these three men made in Dogtown. Museum of Contemporary Art, Los Angeles

A gift from a friend, a cyclist, who, even in retirement remains the most inspiring, fearless, and driven person I've ever met. Riding this puts everything in perspective. Residence, San Francisco

Words of humble, German wisdom from artist/ activist/agitator Ralf Schmerberg. Mind Pirates, Berlin

Simple proof that living simply is pretty simple. Navaho Reservation, Arizona

"We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too." John F. Kennedy. A guide for living. Residence, San Francisco

Len Peltier (Creative). Josh Katz (Marketer). The best left jab, right hook knockout combination I've ever worked with. Period. Baltic Sea, Germany

Sitting in quiet awe with Gustavo, 50% of the Brazilian powerhouse Os Gemeos. My modus operandi is simple: do good things with good people. Museum of Contemporary Art, Los Angeles

Ma. Pa. Where it all began; where it all ends. Thanks to them, everyday is a gift. El Pinet, Spain

My vice, Mighty Green. Born in Germany in '66 with a three-dial dash. To escape I just add asphalt. Underground, San Francisco.

A rule should not make you stop; it should make you ask "Why?" Downtown, Los Angeles

Perspective for those days when I bitch about conference rooms and lunch at a desk at 5PM. 3rd Street, San Francisco.

"An author ought to write for the youth of his own generation, the critics of the next, and the schoolmaster of ever afterwards." F. Scott Fitzgerald. We are all authors. Photography by Ed Templeton. Los Angeles.

"An author ought to write for the youth of his own generation, the critics of the next, and the schoolmaster of ever afterwards." F. Scott Fitzgerald. We are all authors. Photography by Ed Templeton. Los Angeles.

"An author ought to write for the youth of his own generation, the critics of the next, and the schoolmaster of ever afterwards." F. Scott Fitzgerald. We are all authors. Photography by Ed Templeton. Los Angeles.

"An author ought to write for the youth of his own generation, the critics of the next, and the schoolmaster of ever afterwards." F. Scott Fitzgerald. We are all authors. Photography by Ed Templeton. Los Angeles.

"An author ought to write for the youth of his own generation, the critics of the next, and the schoolmaster of ever afterwards." F. Scott Fitzgerald. We are all authors. Photography by Ed Templeton. Los Angeles.

"An author ought to write for the youth of his own generation, the critics of the next, and the schoolmaster of ever afterwards." F. Scott Fitzgerald. We are all authors. Photography by Ed Templeton. Los Angeles.

"An author ought to write for the youth of his own generation, the critics of the next, and the schoolmaster of ever afterwards." F. Scott Fitzgerald. We are all authors. Photography by Ed Templeton. Los Angeles.

54. Christian Parkes

Levi's

How do we tell the stories of the people? This is what Christian Parkes, now Global Senior Director of Marketing, asked himself when he joined Levi's a year ago and was tasked with running the brand's Braddock, Pennsylvania, project. The campaign featured iconic ads showing hardworking, denim-clad locals, and inventive municipal investment—Levi's poured more than $1 million into civic projects such as an urban farm and a new community center. Parkes's latest effort aims to involve consumers beyond buying jeans through a Levi's Facebook app that promotes the company's waterless denim collection with a game. Users who meet challenges "unlock" monetary donations to a water-conservation charity that Levi's has deposited in escrow. "We're empowering you to create the change," Parkes says.

Process

These videos document the collaboration between Levi Strauss and Braddock, Pennsylvania, which began in 2010.

Creating a new collection is a process of change in which everyone contributes.

There's an honesty and soul attached to [Levi's Braddock campaign] that surpassed anything I ever worked on before.

Inspiration

These moments were gathered along the journey on the long and winding road. Thanks to my phone, I carry them with me everywhere as a constant reminder to be inquisitive, honest and inspired.

Network

Facebook: Facebook.com/thechristianparkes

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