Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

28. Scooter Braun

SB Projects

The credit—or blame—for plucking Justin Bieber from YouTube obscurity belongs to Scooter Braun, the latest in a long and not-always storied line of grown-ups turning young artists into pop superstars (paging Joe Jackson and Lou Pearlman). Braun was only 20 when he started promoting parties that attracted hip-hop's biggest names. Now, he scours video sites to find unknown talent for whom he builds an online fan base. So far, so great: Bieber has 8.8 million Twitter followers, and his "Baby" video is You-Tube's most-watched clip.

Process

Watch an early video of Justin Bieber singing "Where Are you Now."

Network

Twitter: @scooterbraun

Facebook: Facebook.com/scooterbraun