24. Kati London

Area/Code (Zynga New York)

Game developer Kati London brings social gaming into the real world. In Macon, Georgia, residents talk up strangers to promote Macon Money, which can be redeemed for cash or spent at local businesses. In Biloxi, Mississippi, middle schoolers are preparing for hurricane season with a court game called Battlestorm. "What has always interested me are all the ways you can convert signals from different parts of the world into meaningful messages in social systems," London says. Her work helped catch the eye of the biggest social gamer of them all: Zynga acquired Area/Code last January.

Process

London discusses her Macon Money, which can be spent at local businesses in Macon, Georgia.

Inspiration

I am a fan of anything that makes computers and screens disappear, and engages people physically and emotionally.

Network

Twitter: @picklesnumber1

Linkedin: http://www.linkedin.com/in/katilondon

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