23. Debra Sandler

Mars

"When I was younger, I thought, I'm not an artist, I'm not creative," says Debra Sandler, chief consumer officer of Mars. "But I've discovered my creativity is that I can tell what might move consumers." Since joining Mars in late 2009, Sandler has helped push the candy company to reimagine some of its most iconic brands. M&M's Pretzel Chocolate Candies--whose development Sandler oversaw--have helped boost M&M sales. Earlier this year, the Consumer Survey of Product Innovation named them product of the year.

Inspiration

Watch a demo reel of Pretzel Guy's inside jokes.

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