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2. Scott Forstall

Apple

Jonathan Ive's slick designs may grab the headlines whenever Steve Jobs introduces a new product, but it's Scott Forstall's smart software that fills Apple's coffers. As senior VP of iPhone software, Forstall is the chief architect of iOS, the industry-defining operating system that runs on more than 160 million iPhones, iPads, and iPods. The popularity of that tap, pinch, and swipe interface has sent Cupertino's earnings rocketing: Revenue hit a record $26.7 billion in the last quarter of 2010; 65% of it came from sales of iOS devices. Apple's Mac operating system is now being remodeled around Forstall's baby, with this summer's OS X Lion update set to include numerous features borrowed from iOS, including multitouch controls.

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