Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

The Crowdsourced Network: MTV

In 1982, before crowdfunding sites like Kickstarter existed, George Lois, an adman in New York City, was already experimenting with consumers' ability to demand that a product make it to the marketplace. The product was MTV. The experiment was a slogan that helped define a generation, "I Want My MTV."

Add New Comment