21_Nintendo

To appreciate Nintendo's sudden dominance of the U.S. video-game market, consider: The company sold 2 million Wii players in November—more than twice the number of Xbox 360s and PlayStation 3s combined, according to the NPD Group. And that's not counting the 700,000-plus Wii Fit exercise boards it sold in the same month.

But Nintendo's success isn't limited to the Wii. Its portable DS system is the top seller in its category too—and the No. 2 device overall (second only to the Wii). As for software, four of 2008's 10 top-selling games were made by Nintendo. In December, the company announced a deal with HarperCollins to make 100 literary classics available on the DS, challenging Amazon's Kindle and widening its own device's appeal. This spring, the next-gen DSi will hit our shores, along with a raft of new games heavier on puzzles and dancing than on dragon slaying. Hard-core gamers have long complained that Nintendo abandoned them in favor of the masses, but Nintendo is unapologetic. And why shouldn't it be?

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