07_Pure Digital Technologies

Pure Digital Technologies has democratized video for the masses with its Flip digital video recorders.

In just 18 months, the company has sold 1.5 million of its one-button camcorders and now commands 23% of that market. In October, it launched TheFlip.com, which allows buyers to customize cameras from a gallery of 1,000-plus designs, and in November, it released its 3.3-ounce Flip MinoHD. The three top-selling camcorders on Amazon are Flip models, with the MinoHD in the No. 1 spot. Revenue for 2008 is estimated at $150 million, up from $50 million in 2007. The San Francisco-based company is expanding into the U.K. and Canada, and plans to move into Asia by 2010.

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