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Was Google's New Flat Logo Inspired By Apple?

For the past few years, we've thought the tech world was a three-dimensional thing, with shadows and bevels. But now, in a reversal of Christopher Columbus's discovery, it seems that the world is flat.

  • <p>See those shadows? All of that is in the past. The colors have also been tweaked, making them slightly less bright and primary-looking.</p>
  • <p>Although the new logo started appearing in Chrome on Android devices, the firm only put out a statement regarding the changes yesterday, but kept it brief: "As part of this design, we’ve also refined the color palette and letter shapes of the Google logo.”</p>
  • <p>Has Google been influenced by the radical overhaul of Apple's mobile OS? Before its release, sources were already calling Jony Ive's design "<a href="http://www.fastcompany.com/3008997/most-innovative-companies-2013/jony-ive-redesigns-apples-ui-for-ios-7-sources-describe-it-as" target="_self">flat</a>." And just look at the color pop on those icons--you've got to admit that there is a similarity between this and...</p>
  • <p>...these new navigation bar app-esque logos. Will you just look at those aquas and those raspberries? I feel we're going to see Google's fashion sense with a Cruise collection coming imminently.</p>
  • <p>Of course, not everything is flat. Marissa Mayer went all shady with Yahoo's <a href="http://www.fastcompany.com/3016857/where-are-they-now/yahoo-unveils-its-new-logo-whimsical-personal-and-proud" target="_self">new logo</a>. "We came up with the nice idea of creating a chiseled triangular depth to the logo," she wrote in a blog post. "This causes the letter Y to appear in the shading at the ends of each of the letters." (I have a question: Why?)</p>
  • <p>Following a month-long <a href="http://www.fastcompany.com/3016504/dialed/why-yahoos-30-logos-in-30-days-campaign-is-actually-brilliant-rebranding" target="_self">30-logo-a-day campaign</a>, Yahoo's old logo was flat. What does this all mean?</p>
  • <p>Probably not that much. But here's an Apple logo with some real shine and depth to it, captured in a screen shot from its website. How long before that goes flat too? Or do you think the firm has better things to do with its time, like hurry up and get its iWatch finished and in the shops?</p>
  • 01 /07

    See those shadows? All of that is in the past. The colors have also been tweaked, making them slightly less bright and primary-looking.

  • 02 /07

    Although the new logo started appearing in Chrome on Android devices, the firm only put out a statement regarding the changes yesterday, but kept it brief: "As part of this design, we’ve also refined the color palette and letter shapes of the Google logo.”

  • 03 /07

    Has Google been influenced by the radical overhaul of Apple's mobile OS? Before its release, sources were already calling Jony Ive's design "flat." And just look at the color pop on those icons--you've got to admit that there is a similarity between this and...

  • 04 /07

    ...these new navigation bar app-esque logos. Will you just look at those aquas and those raspberries? I feel we're going to see Google's fashion sense with a Cruise collection coming imminently.

  • 05 /07

    Of course, not everything is flat. Marissa Mayer went all shady with Yahoo's new logo. "We came up with the nice idea of creating a chiseled triangular depth to the logo," she wrote in a blog post. "This causes the letter Y to appear in the shading at the ends of each of the letters." (I have a question: Why?)

  • 06 /07

    Following a month-long 30-logo-a-day campaign, Yahoo's old logo was flat. What does this all mean?

  • 07 /07

    Probably not that much. But here's an Apple logo with some real shine and depth to it, captured in a screen shot from its website. How long before that goes flat too? Or do you think the firm has better things to do with its time, like hurry up and get its iWatch finished and in the shops?

Google has flattened its logo and unveiled a radical new look for its navigation bar that seems to owe more than a nod to iOS 7, which is "very, very flat." Although the newer, flatter look has been visible to Android users on Chrome, the firm only commented briefly on the changes: "As part of this design, we’ve also refined the color palette and letter shapes of the Google logo."

So, is this a trend we're going to see rolling out throughout the tech industry? Not everyone is going in the same direction, it seems.

[Image: Google]

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