Why Bringing BBM To IPhone And Android Won't Help BlackBerry

BlackBerry just became AppBerry.

BlackBerry will make its messaging service available on iOS and Android, it has announced. The firm's BBM will be available as a free download this weekend. "With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers," said Andrew Bocking, executive VP of the firm. Well, yes it is, but the once innovative messaging system has now been aped, emulated, and overtaken by most of its competitors.

Messenger, Facebook's messaging service with a VoIP option lets you know when your message was received and if it was read--even if you don't use Facebook--and iMessage sends messages to your iPad and laptop, as well as your phone. Even BlackBerry's much-vaunted security aspect is but a distant dream, the crenellated stronghold of its encrypted servers observed by the Indian and some Middle Eastern governments and busted by the U.S.'s National Security Agency. And then there are, of course, the stand-alone apps, such as WhatsApp--which has had privacy issues of its own regarding user data.

With yesterday's unpalatable news that up to 40% of the firm's workforce may be axed by the end of the year, the question is, what is BlackBerry to become? The firm is up for sale, but as it currently stands, potential buyers may be getting nothing more than an app developer with a hardware firm attached to it. (Not to be confused with a software firm with a handset firm attached to it.)

[Image: Flickr user NatalieHG]

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6 Comments

  • Soki Briggs

    An ordinary user doesn't really care about how the company survives as long as their services remain active.
    whether they decide to sell, fire or hire - it still wont change the fact that BBM has come to android and iphone - Best news ever!

  • svg1234

    "Even BlackBerry's much-vaunted security aspect is but a distant dream,
    the crenellated stronghold of its encrypted servers observed by the Indian and some Middle Eastern governments and busted by the U.S.'s National Security Agency." This is total nonsense. Absolutely no proof whatsoever. Stop repeating lies. BBM is secure. Far more secure than any of its rivals. There are enough valid reasons to be negative on BBRY. NO need to resort to the telling of lies.

  • JD Sharpe

    I believe the real focus for BlackBerry is connecting people across the world
    through one great messaging platform. BBM is positioned to be something greater than "saving BlackBerry". Its positioned to be a universal communicator that allows everyone to exchange messages, video chats, documents, share music, ect. while not having to think twice about how to do it. Allowing us to think more about the message we are trying to get across versus how the other party will receive it.

    First, BBM is know to be a messenger that has zero problems, and that's important for people. Trust and reliability in anything is priority for humans. So BBM is indeed the de-facto mobile messenger,(almost a known fact in the tech world right?). Kik, WhatsApp, and WeChat have not been able to recreate the experience in full. So now BlackBerry is back.
    Despite the fact that only BlackBerry users currently use BBM (due to the fact that BBM is currently only available for BB10), the platform still holds the title of being a superior messaging system that is built on the most reliable network in the mobile world. BBM still is able to deliver media and content through a messaging platform better than any other platform. -- BBM Groups for families to talk to each other, BBM Groups for co-workers to collaborate in real time on projects while on the go, BBM Groups for friends to chat live while watching TV in different places, and all this within one messenger.