While most customers receive Netflix DVDs in the trademark red envelopes seen here, an increasing number are streaming films on media devices.
20 Million Subscribers


For streaming itself into a $9 billion powerhouse (and crushing Blockbuster)

A: Netflix goes public on May 23, 2002. Skeptics wonder if it will be another dotcom failure, given rumors of a competing online subscription service from Blockbuster, the rental king.

B: In 2010, Blockbuster busts. Its stock is delisted from the NYSE in July. Ten weeks later, on September 23rd, it files for Chapter 11 bankruptcy.

C: By the end of 2010, Netflix appears unstoppable. It now streams to more than 200 devices, including the Xbox 360, PlayStation 3, TiVo, and iPad. The market applauds: Shares of NFLX soared 229% during 2010.

Photograph courtesy of: Netflix.com

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