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Double Take

Hollywood's casting of Jesse Eisenberg as Mark Zuckerberg was so spot-on that it earned him an Academy Award nomination.

03_Facebook

For 600 million users, despite Hollywood

"You have part of my attention. You have the minimum amount." That's Jesse Eisenberg playing a supersmart and supercilious Mark Zuckerberg in last year's Golden Globe winner for best picture. The line might also capture the Facebook founder's attitude toward The Social Network--nowhere near the top story in the company's news feed. In 2010, Facebook grew its U.S. user base by 145%, beating out Google as the top Internet destination; topped 600 million active users worldwide; and scored a $450 million investment from Goldman Sachs that values the company at $50 billion. Meanwhile, Zuckerberg, 26, bestowed $100 million on the schools of Newark, New Jersey; joined Bill Gates, Warren Buffett, and 54 other billionaires who pledged to give away at least half of their riches; and was named Time's Person of the Year. Is there time for a sequel before he turns 30?

Photograph courtesy of: Sony Pictures

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