For its "Unhate" campaign, the fashion retailer Benetton mocked up face-sucking scenarios between U.S. Prez Barack Obama and China’s Supreme Leader Hu Jintao and the Pope and a prominent Imam (among others). The campaign was created by 72andSunny.

Activision and 72andSunny created a live action extravaganza with starring Jonah Hill and Sam Worthington in an attempt to beat last year’s record-breaking sales of Black Ops.

Guy Ritchie directed a short film as part of a global campaign for the European Championships created by 72andSunny for Nike.

With cheeky fake blurbs, this mock campaign -- created for Fast Company's Rebranding Girls feature--appeals to would-be dads by hyping baby girls as the "high-performance" child. The downloadable configurator app borrows from popular high-performance automobile apps. Your girl as a souped-up Mustang--that's an equation a guy can love.

This is the company who brought you K-Swiss sneakers "sponsored by" Kenny Powers.



Any hot ad shop can win awards—but how about papal condemnation? 72andSunny provoked a furor when it put His Holiness in a lip-lock with grand sheikh Mohamed Ahmed al-Tayeb for a Benetton campaign. The aim is to get clients in a cultural conversation, says partner Matt Jarvis—no matter what. The Los Angeles-based agency turned K-Swiss shoes into must-haves with its use of Kenny Powers, Danny McBride's Eastbound and Down character. The groundbreaking three-way between the HBO series, brand, and celebrity led to a reported 250% increase in K-Swiss's online sales. The campaign was so true to McBride's character that he and Eastbound cocreator Jody Hill recruited 72 writer Matt Heath to work on the show's third season.

Illustration by Peter Oumanski

llustration by Peter Oumanski

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