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What Not To Do On 9/11, Starring AT&T, The $9.11 Newspaper Deal, Others

Today, AT&T posted a commemorative tweet to honor the victims of 9/11 that also happened to prominently feature a BlackBerry Z10.

  • <p>AT&T was one of many brands tweeting about 9/11 on the 12th anniversary. This tweet was quickly deleted after Twitter responded with outrage.</p>
  • <p>The Lakers tweeted out a photo of Kobe Bryant, with the hashtag #neverforget. One Twitter user asked what we were all wondering: never forget what, exactly? This tweet was also deleted.</p>
  • <p>Along the same lines, Marriott decided 9/11 was a good reason to provide complimentary coffee and mini muffins, but only for a half-hour, which makes you wonder why they did anything at all.</p>
  • <p>The Starkville Daily News put out a poorly timed promotion today, offering a $9.11 monthly subscription. We called the paper, which confirmed the promo, and a spokesperson said it hadn't received any reactions.</p>
  • <p>And then there's this, because nothing says "Never Forget" quite like hundreds of bags of Pretzel Crisps arranged to resemble the American flag.</p>
  • 01 /05

    AT&T was one of many brands tweeting about 9/11 on the 12th anniversary. This tweet was quickly deleted after Twitter responded with outrage.

  • 02 /05

    The Lakers tweeted out a photo of Kobe Bryant, with the hashtag #neverforget. One Twitter user asked what we were all wondering: never forget what, exactly? This tweet was also deleted.

  • 03 /05

    Along the same lines, Marriott decided 9/11 was a good reason to provide complimentary coffee and mini muffins, but only for a half-hour, which makes you wonder why they did anything at all.

  • 04 /05

    The Starkville Daily News put out a poorly timed promotion today, offering a $9.11 monthly subscription. We called the paper, which confirmed the promo, and a spokesperson said it hadn't received any reactions.

  • 05 /05

    And then there's this, because nothing says "Never Forget" quite like hundreds of bags of Pretzel Crisps arranged to resemble the American flag.

It's safe to assume disguising a smartphone sell as a 9/11 commemorative tweet is in poor taste. Unfortunately, AT&T didn't get the memo before it posted this photo with the caption "Never forget" to both its corporate Twitter account and Facebook page Wednesday afternoon:

AT&T removed the BlackBerry Z10's branding in the photo, but within minutes a maelstrom of angry tweets began pouring, in scorning the company for its decision to post. As of press time, the photo remains on the brand's Facebook page, where it has garnered both criticism and support:

AT&T posted an apology shortly after deleting the original tweet:

And AT&T isn't the only brand to have caused offense today. (For a running list branded 9/11 tweets, follow the comedian @JoeMande, who is keeping a running tally), or in the case of the Los Angeles Lakers, confusion. The Lakers' social media team posted this slightly confusing photo of Kobe Bryant with the hashtag #NEVERFORGET, which has also since been deleted:

We have put in a request for comment to AT&T and will update this post if we hear back.

Update: An AT&T spokesperson responded to our request for comment offering the same text of the company's apology tweet.

[Image: AT&T]

Slideshow Credits: 02 / Twitter user @Lakers; 03 / Twitter user @eclectrica; 04 / Twitter user @angiecarnathan;

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