The iPhone 5C's naked rainbow

Pink, not red. Baby blue, not royal blue. Not-quite-banana, not-quite-lemon yellow. It's not easy being Kermit green. Oh, and white, if you prefer the traditional iPhone look.

The colorful 5C cases...with piercings

Bright yellow iPhone? Check. Bright green silicone case with holes punched in it so you can see the yellow underneath? Er... check. We guess. Piercings are cool, but these cases really don't fit the goth or emo look.

Not iPhone 5C

Gummy bears...bouncing here and there and everywhere. It's rubbery, bouncy, rainbow-hued high adventure beyond compare.

Flickr user Ree Dexter

Not an iPhone 5C

Fun for everyone, it's the vertical checkers game from MB! Every time you look at an iPhone 5C case now, you'll be thinking "Connect 4." Hah!

Flickr user DQMountaingirl

Not an Apple product

Fisher-Price makes some classic kids toys, and has done so for years. Two of these product's defining characteristics are hard-wearing plastic and bright playroom colors. So not at all like Apple's iPhone then. Or its brightly hued new iOS 7, either.

Flickr user Sue

Not iPhone 5C

Lego bricks! Bright, shiny, plasticky, nicely designed, multipurpose? Yup. This is not the iPhone.

Flickr user fdecomite

Not iPhone 5C

Shiny, colorful, highly-laquered and stylish--plus often featured in Instagram photography? Yes. It's not an iPhone 5C, unless you have ten of 'em glued to your fingertips.

Flickr user Lelê Breveglieri

Not iPhone 5C

Colorful, plastic, lots of fun...so you want to dive right in! Yes. A ballpool made of iPhones, though? That'd hurt.

Flickr user The Richardson Fosters

Not iPhone 5C

Now you can use the fact each iPhone 5C can have a color-matched screen backdrop, and string a bunch of them up between two trees for a festive occasion. Or you could go the cheaper LED fairy light route. Up to you.

Flickr user Pippin Graham

If only this were an Apple product

Hard, shiny, resilient, chewy. Very much like your potential new iPhone. Except the last part, unless you want to risk violating your warranty.

Flickr user J.B. Hill

If only this were an Apple product

Hard, shiny, resilient, chewy. Very much like your potential new iPhone. Except the last part, unless you want to risk violating your warranty.

Flickr user J.B. Hill

If only this were an Apple product

Hard, shiny, resilient, chewy. Very much like your potential new iPhone. Except the last part, unless you want to risk violating your warranty.

Flickr user J.B. Hill

The iPhone 5C Reminds Us Of...

Lime green, yellow, pink, baby blue, and white: these are the cheery colors of the new iPhone 5C, complemented by Apple's colorful cases. And, well, they also remind us of a couple of other things.

So yesterday we learned that the "C" in Apple's iPhone 5C really did stand for "colors," rather than cheap, as Apple's keeping its iPhone 4S on sale as the really cheap option. The iPhone 5C is resplendent in its colorful polycarbonate jacket, a process that Apple went to great lengths to assure us is a product of high design and clever engineering. The shiny cases— in white, yellow, green, blue, and pink—are layered, complex, well thought out, and come with a long, lickable Apple heritage that goes back to the Bondi Blue iMac.

That's the company line. The 5C will, rest assured, sell by the hundreds of millions.

But that fact doesn't do anything to quell Apple naysayers, the diehard Android fanatics, or Nokia's snarky PR team. To these folks, Apple's colorful iPhones look silly, juvenile even. And if we're being honest? Well...yes, there are more than a few long established, shiny, colorful products that the iPhone 5C really does bring to mind.

But does it matter? No. Apple is trying something new, and that's a good thing. It worked for the iMac. It worked for the iPod Nano. It'll probably work with the iPhone. We only wish there were more colors available, or that you could choose your own hue. Maybe Apple should release the design for the plastic iPhone 5C case so we can all 3-D print our own versions?

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4 Comments

  • strfx4

    "sell by the hundreds of millions"

    The iPhone 5 hasn't been sold hundred million times yet - not by a long shot.  With the 5c being barely cheaper than the 5S, I doubt that it will sell in the "hundreds of millions".

    But never let reality get in the way of Kit "the idiot" Eaton, especially when it comes to Apple.

  • CooperB

    I doubt Jobs would have ever let a case go out that makes type on the back of the phone be illegible. 

  • Sarah

    My first thought when I saw the case was that the little holes are going to have dirt and grime in them immediately.