Shopify Bridges Online And Offline Shopping With Point-of-Sale Service

Taking care of operations, Shopify POS will let merchants focus on other aspects of running a business.

Known for helping businesses establish online stores, Shopify is bridging the gap between online and offline shopping with the launch of a point-of-sale service Wednesday.

Though Shopify POS competes against the likes of Square, Adam McNamara, vice president of product, tells Fast Company he believes Shopify's existing 65,000 merchants will see the value in having a single platform manage online and offline inventory, sales, and operations.

"What ends up happening when you take the pain away from merchants is they can focus on other things … and less of the day-to-day operations—stuff they don't want to be doing but have to," McNamara said. The new system also allows vendors to sell products online and have customers pick them up in store.

In addition to a hardware kit that includes a receipt printer, cash drawer, and credit-card reader, the Ottawa, Canada-based company also offers merchants analytics and reporting tools to track sales, customers, and visitors. Before green-lighting Shopify POS, the company tested the service for six months, seeing "several million dollars in sales in beta," McNamara added.

Point of sale is the latest offering that aims to streamline Shopify's services. Earlier this month, the company also integrated Shopify Payments into its platform, allowing merchants to accept credit cards without a third-party payments processor.

[Image: Shopify]

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  • christian.birdinthesun

    We have a new cafe opening up soon. At first it will be "food & drink" only. The POS needs to talk with the line (print orders wirelessly). Square has this now, and speaks to food-based businesses about these capabilities better.

    But next year we will have a neighboring b&m shop with lifestyle retail offerings. This will be tightly integrated with an online shop and website.

    I'm a UX/brand designer by trade, so I'm torn between Square's superior interface and intuitive shopping experience, and Shopify's platform agnostic approach and online roots.

    My gut tells me that Shopify will catch up soon on the interface + design. When it does, having our cafe POS, retail store POS and online store fully integrated would make QBO and everything else more streamlined.

    Then again, maybe we should I keep them separate; using Square for cafe, and Shopify for retail shop/online? Aka, what they are best at, respectively.

    Any thoughts or advice would be much appreciated! :)