"Become a social media rockstar within minutes," Beatrix promises. The app lets you choose topics relevant to you or your business.

The app then creates a content plan for the entire week, which you can review and change.

The app will post for you at times you specify. "Beatrix does everything a social media intern does."

Social Media Editors: The Beatrix App Is Coming For Your Jobs

Beatrix is a $29 monthly service that "does everything a social media intern does."

We've already told you how to spot a bot on social media. But what if you are the bot? With a new web service, you can be.

Beatrix, launching this month, promises to help you "become a social media rockstar within minutes." It allows individuals or small businesses to choose several keywords that describe their topics of interest. Then, the algorithm (with the assistance of a few real live people) will generate a list of timely, on-topic links and publish them as social updates from your accounts on a predetermined schedule for the week.

While Buffer, a service with 800,000 users, allows for prescheduling of posts, Beatrix is the first self-driving car: a social media app that actually decides both WHEN to post and WHAT to post.

"Beatrix's mission is to help you create the best content for your social channels in a frictionless way," claims Beatrix's site, and that is precisely the problem. Communication between human beings is supposed to include a little friction: That's the grit of actual human discernment interposing between the finding of an idea or fact and the passing along of said idea or fact.

Why, oh why, in a world of overwhelming information smog, would you as an individual, business, or brand want to spam your friends and followers with links pre-chosen by a robot? The only possible answer could be: All of your friends and followers are spambots too.

[Image: Flickr user Mike Poresky]

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  • Doyle Buehler

    I'm not really sure that this is a "threat" to social media types. There will always be that human element that is needed, and probably should not be taken out. Last time I remember, robots were not really social. Put the social back in social media. 

    Doyle Buehler
    The Digital Delusion 

  • Laura

    I think that the great thing about social media is that it can be very organic and good for your company. When services like these pop up it takes the social out of the platform. A robot can't respond to inquiries or complaints. 

  • Tim

    What's slightly more pertinent is what happens if this really takes off and everyone starts using the bot. No more creating, just cycling endlessly through the same media... (I suppose it could open up another market for creators at that point)

  • Cjohnson0620

     If a person has "liked" the pages of 10 pizza shops, they have more pressing problems than reposts!

  • Guest

    It's more than a little sad that being considered an "influencer" is based on the ability to effectively recycle - rather than create - content.