Internet Goes Into Panic When Amazon.com Goes Down

Estimates say the e-retailer might have lost up to $1,900 per second while down.

Perhaps a sign that America's workforce is secretly shopping on the job, the collective Internet freaked out about Amazon.com going down for about 40 minutes Monday afternoon before returning around 3:30 p.m. ET.

The Internet has had a rough time lately. On Wednesday, The New York Times site was down for several hours. The next day, The Washington Post (now owned by Jeff Bezos, Amazon's CEO) reported a half-hour interruption caused by the Syrian Electronic Army redirecting articles to the organization's website. Capping off a tumultuous week, Google also suffered a brief outage Friday. Though the downtime lasted only one to five minutes, it led to a 40% drop in traffic and estimated $500,000 loss (chump change, really).

For the 40-minute period when the website was down, Amazon is estimated by some to have lost about $1,100 to $1,990 in revenue per second.

[Image: Flickr user Aurelijus Valeiša]

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2 Comments

  • batterista

    How many customers just waited until it came back up? Or started a cart elsewhere and realized Amazon was back up and abandoned the competing cart before checkout? The losses are likely a lot less than what you get when you add up the average revenue per seconds. 

  • AverageRandomJoe

    Agreed. That kind of lost revenue, lost per second down based on average revenue per second, is such an old fashioned way of thinking. Sure, if the lights are out and the registers won't work at a brick and mortar, people will leave and they may or may not come back as the impulse is gone or the need is filled by a competitor. But if a website goes down, did everyone say forget it I am going somewhere else? There may be some but I doubt it is a majority.